Pet parents of shedding dogs and cats know that finding hair everywhere is an inescapable, frustrating part of life. And it’s not just in your house or on your furniture. Errant hairs and tiny clumps travel from your clothes, to your car, to the office and even into your food.

To embody that feeling of fur-frustration, we named and personified those troublesome tufts of fur. Now in its second iteration, the Shedlings campaign takes a humorous approach to a very real and persistent problem that anyone with animals can appreciate.

By eliminating up to 90% of shedding, the FURminator deShedding tool lets Shedlings know they’ve overstayed their welcome.