A healthier alternative to rawhides, it’s time pet parents know SmartBones are good for them and good for you.

In a twist on the ever-lovable, but often imitated talking dog commercial, the new campaign isn’t afraid to get as honest as canine friends just might at an afternoon park meet-up.

Shot in L.A. with Cap Gun Collective, digital and social executions include :30, :15 and multiple :06s.