DON’T LET THEM TAKE OVER

Our furry friends are part of the family, but living with them means living with loose hair. We find clumps of it everywhere—under the couch, on our clothes, floating across the floor like tumbleweeds. Even outside of our homes, these clumps of hair somehow seem to follow us. And keeping up with it can be overwhelming.

So, of course, we wanted to bring this phenomenon to life.

FURminator


TV / Digital Video / Social Media / Digital Advertising


Shedlings 1.0


Oh, the embarrassment when clumps of pet hair invade your life.


Shedlings 2.0


The perfect brand to evict fuzzy, fluffy unwanted house guests. And finally, retitle the Puppets to Exciting Internal Stakeholders, as I believe these went to the management team in the U.S. and across the pond.


SHEDLINGS WILL FOLLOW YOU AROUND ONLINE


Using retargeted banners, we were able to tailgate visitors to pet-centric sites with our furry creatures.



Shedling Puppets


The characters we created begged to become real. So
we obliged, and turned them into playful reminders of the problem FURminator solves.



LESS SHEDDING MEANS LESS SHEDLINGS