Amplifying the Ability Philosophy
As a Founding Partner of U.S. Paralympics, The Hartford has been supporting disabled athletes since 1994. Doing so exemplifies the company’s longstanding Ability Philosophy, which champions the prevailing spirit within us all and focuses on what we can do, never what we can’t.
Over the course of three Olympic games, we captured not just the personal triumph and tragedy of our Paralympic athletes—but the inner determination to not let their disabilities define them.
And by continuing to support the athletes in the offseason with social content, the Hartford was able to amplify their Will to Prevail message well beyond the shining moments in London, Sochi and Rio.