Soul Speaks Out

With soul at its guiding light since 1976, The Black Rep theater of St. Louis continues to enthrall audiences with its celebration of Black identity. In its 43rd season, four plays seek to reclaim African American soul through captivating stories and stirring performances. To cast a wider net of awareness in the city’s arts community, we crafted a campaign that would bring this deeply-embedded soul to life, with vibrant characters speaking their truths and interactive teasers inviting audiences to attend the Theater of the Soul, where soul speaks out.

The Black Rep

Brand Identity / Print / Digital Advertising / Digital Video