The St. Louis County Economic Development Partnership needed a name and visual identity for a commercial and entertainment district that will beckon the likes of food scientists, and foodies.

Welcome to 39° North.

As it stretches across Missouri, the 39th parallel is home to many of the world’s leading plant science and ag tech companies. The logo conjures a sense of focus and perspective, with identifiable elements of the periodic table and microscope slide.




Brand Identity

Evolution of the Logo