In the war on lawn and garden pests, there’s no greater triumph than the feeling of total domination. With Spectracide’s portfolio of products and a new QuickFlip sprayer, it’s as easy as a flip of the thumb.
Spectracide
TV / Radio / Print / Digital Advertising / Social Media
Campaign Overview
Greatly outselling their share of voice, the campaign delivered a 9:1 return on marketing investment with significant YOY sales growth and gaining market share.
TV & DIGITAL VIDEO
To tout the powerful triple active formula in Spectracide® Weed & Grass Killer, we enlisted the help of three strikingly similar lawncare heroes working perfectly in tandem.
TV & DIGITAL VIDEO
In an epic display of power and grace, the mother of the year takes down weeds with ease.
Digital & Social
Animated banners and posts demonstrated the ease of QuickFlip with vibrant, hard to ignore imagery, driving consumers to purchase online.
Radio
A journey into the minds of well-equipped homeowners as they turn the tables on their creepy-crawly adversaries.
Employee engagement
To generate in-house excitement at launch, mirror cling mantras invited employees to feel Spectracide’s power. Each employee was welcomed in with “official correspondence” from the neighborhood association.
