Protecting Small Businesses

Over the next 10 years, one in four small businesses will experience a customer accident, an employee injury or damage to their property. Yet 29% of small business owners don’t carry insurance.

This campaign was for them. Because when the unexpected strikes, over one million small business owners already trust The Hartford to help them prevail.

TV / Content Marketing / Digital Video


As a founding sponsor, The Hartford has been there since the beginning supporting athletes who focus on what they can do instead of what they can’t. Aligning perfectly with the company’s Ability Philosophy, this work supported and promoted the inspirational athletes on TV, social and digital before, during and after the Paralympic Games.

Amy Purdy

This TV ran during the Olympics, which directly precede the Paralympics. Winning a silver medal, Amy went on to make the top three on ABC’s Dancing with the Stars.

Evan Strong

A first-time Paralympic gold medalist, this longer form video gave fans a glimpse of the man behind the snowboard goggles leading up to the Games.

Brad Snyder

After his world-record performance, this social video was created to promote Brad leading up the ESPY Awards, where he was nominated as Best Male Athlete with a Disability.