When we last heard from Rodgers Townsend and its client Spectracide, the bug spray’s new Accushot technology played stand-in for a certain male body part as a very excited homeowner looked on.
Earlier this week someone sent us the latest work for that client, and it’s a bit more subtle. In this case, the agency imagines a bug apocalypse of sorts.
That was pretty effective. We also appreciated the English folk song, which led us down a primrose path toward the Fairport Convention.
The spot was filmed in Vancouver with the help of production company Tool. It marks a new stage in the campaign, which still focuses on the guy with the ripped thighs and the green beard from the last ad on social.
The new work is so far only visible online, but it should begin airing on network TV later this month.
Agency: Rogers Townsend
Client: Spectrum Brands
Chief Creative Officer: Michael McCormick
Account Director: Laura Yarbrough
Associate Creative Director: Jon Hansen
Senior Copywriter: Conor Barry
Producer: Marianne Daniels
Senior Account Planner: Alex Kerlick
Media Specialist: Christy Bockler
Production Company: Tool