Agency Culture: Look Inside RT

Agency Culture: Look Inside RT

I’ve been asked quite often, “How would you describe the culture at RT?” It’s a great question. A question I get from college students eager to learn the ins and outs of agency life. A question I get from prospective employees as they evaluate if RT may someday be the spot for them.

But while it’s a simple question, it’s just not a simple answer.

How do I describe the culture at RT? Culture is how we feel when we walk in the doors each day. How we feel about our teammates, our surroundings and the work we are engaged in. I’ve never hesitated to answer the question, but while I probably eventually got to the point, I find myself rambling to describe it. To answer this question in a couple of succinct words is a challenge.

So when I wanted to come up with a stronger answer to this question, I asked my fellow RTers – “How do you describe the culture of RT?” And here is what I got back:

We are people who thrive on seeking out opportunities, not having them handed to us along with a big title and an office with a mahogany door. We work hard. We are scrappy. No one, and I mean no one, ever utters the phrase “that’s not in my job description”. Everyone here is creative and will go the extra mile because we simply don’t believe in a cookie cutter approach to the way we do things.

There were several words that resurfaced time and again in the answers. Passionate. Friendly. Committed. Smart. Creative. Supportive. Genuine. A list of stellar words, but not all encompassing of who we are. We aren’t perfect. At times, we are messy and unpolished. We are proud, but mellow. We are a team full of opinionated creative thinkers who can’t all always get our way.

We are a couple of floors of people with strong opinions and definitive points of view. We are proud of who we are and the family we represent. And like a family, we will push each other’s buttons. We will speak our minds, but only because we want to make everything we do exceptional. We have our good days, we have our bad days, but in the end, what we care about is simple. We care about the quality of our work, we care about each other and we care about what’s best for our clients.


And what’s even better, we try to have as much fun doing that as we can.

So while I may still ramble the next time someone asks me to “describe the culture at RT,” I have a few more phrases in my back pocket. And maybe this gives a few of you a small peek behind our doors. And if you want to see more, well, the door is always open.