Print comes to life, right in time for the skeptics
Until recently, Wi-Fi was mainly an option for bite-sized coffee shops and cafés. AT&T needed to convince IT execs at universities, corporate campuses and stadium venues that it could connect large groups of users across vast distances.
Our solution? Get executives to rethink the status quo by turning serving trays, wallets and laptops into talking demos. Using video-in-print technology in direct mail, we introduced the new possibilities of connectivity to this skeptical audience.