Print comes to life, right in time for the skeptics

Until recently, Wi-Fi was mainly an option for bite-sized coffee shops and cafés. AT&T needed to convince IT execs at universities, corporate campuses and stadium venues that it could connect large groups of users across vast distances.

Our solution? Get executives to rethink the status quo by turning serving trays, wallets and laptops into talking demos. Using video-in-print technology in direct mail, we introduced the new possibilities of connectivity to this skeptical audience.

AT&T


Print


Direct Impact

Our marriage of video and print projected AT&T as a leader in making the impossible possible. Across several industries, each video was personalized to each executive. 


LAPTOPS


Expanded in size to reveal the new possibilities of campus-wide connectivity.


FOOD TRAY


Served a message from a fan who is energized about the concession stand locator.


WALLETS


Opened up to show the behaviors of the always-connected consumer.



FIVE DIGIT ROI

The initial campaign generated a 9.1% response rate and an 8% conversion rate, with a return of 30,561%. Not a typo.