INSPIRED COORDINATES

The St. Louis County Economic Development Council needed a name and visual identity for a commercial and entertainment district that will beckon the likes of food scientists, and foodies.

Welcome to 39° North.

As it stretches across Missouri, the 39th parallel is home to many of the world’s leading plant science and ag tech companies, and the logo conjures a sense of focus and perspective, with identifiable elements of the periodic table and microscope slide.

 

 

STLEDP


Identity


Evolution of the Logo