Posts Tagged: Awards

Rodgers Townsend News / Views


Presos, Panels and Plexi

ADDY Week is our annual rite of self-congratulation, and self-evaluation.

It also serves as a demarcation point from one year to the next—and sometimes in our business, from one era to the next. ADDY Week is always cause to stop and reflect, which none of us seem to have enough time for anymore. It’s also a time to renew old acquaintances, see new possibilities and form new alliances.

This year, I was honored to present at the ADDY Student night, where I did my best to convince them that a life in advertising can lead to happiness, and that the qualities that help you succeed in advertising can lead to a fulfilling life beyond it. Though I can’t be sure I was convincing to them, talking with our next generation convinced me the future is in good hands.

The topical panels that followed over the next three days were insightful and motivating as well, and the many RTers who participated got as much as they gave. Anyone attending those sessions had to have come away thinking there’s work to be done, both in St. Louis and in our industry, and that advertising and marketing continue to offer limitless possibilities to those who are willing to work for it. It’s interesting to note that just this week in Money Magazine online, Mark Cuban said, “In ten years a new skill will be more in demand than it ever has been: creative thinking.”

The highlight, of course, was the ADDY Awards ceremony, which was held this year at the spectacular Bissinger’s Caramel Room—itself a testament to creativity and rejuvenation. Socializing on their spectacular outdoor deck with February temperatures in the 60s, it seemed the gods were indeed favoring our passionate pursuit of the coveted plexiglas idols.

Congratulations to all of the other winners, and to the breadth of work recognized. In our case, our 24 Golds, 19 Silvers, 2 Best of Shows and a Special Judges Citation represented clients including AT&T, Black Flag, The Black Rep, Cutter Insect Repellent, Everclear, LouFest, The Hartford, the Magic House, Museum of Transportation, Rebel Yell Bourbon, Saint Louis University, Scottrade and Spectracide Bug Stop. Most importantly, this recognition is testament to those special bonds between client and agency that nurture and nourish great work.

To all of the Ad Club people who worked long and lovingly to pull it together – you more than hit your mark. And the rest of us leave this glorious week behind more inspired, more determined, and more certain than ever that this is the only profession we want to make our own.

 

RT wins Gold and Silver Graphis awards

We’re proud to announce we’ve been recognized in the Graphis Advertising Annual 2017, with 1 Gold and 4 Silver awards across three different clients. Our “Cork” video for The Hartford took home gold, and these four pieces took home silver:

The Hartford “Skinny Jeans”
The Hartford “Extra Zero”
Discover Pearl Series
Spectracide “Bug Stop”

Check out all of the awarded work here.

Rodgers Townsend Wins Grand Prize at 2015 ANA

Rodgers Townsend, St. Louis’s largest, full-service advertising agency, took home the Print Grand Prize at last night’s ANA’s Multicultural Marketing & Diversity Excellence Awards, which recognizes marketers that produced industry-leading multicultural advertising campaigns between June 2014 and June 2015. Grand prize winners across ten different categories were announced at a ceremony during the ANA’s 17th Annual Multicultural Marketing & Diversity Conference, November 8-10 in Miami Beach, FL.

Rodgers Townsend earned top honors in the Print Category for the agency’s campaign for The Black Rep, the largest professional African American theatre company in the nation and largest performing arts organization in Missouri.

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

To learn more about the conference and the other winners, click here.

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BlackRep_OnceOnThisIsland[1]

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BlackRep_RaisinInTheSun[1]

Rodgers Townsend Most Awarded Agency at Chicago Association of Direct Marketing Tempo Awards

The Chicago Association of Direct Marketing (CADM) Tempo Awards is a Midwest award competition recognizing stellar work in direct, digital, mobile and social media marketing.

This year, Rodgers Townsend, based in St. Louis, took home the lion’s share of awards from the Chicago show. Rodgers Townsend took home a total of 26 Tempo Awards, half of the 52 total awards given at the award ceremony. Other agencies awarded that evening include FCB, Ogilvy and Havas Worldwide.

Rodgers Townsend received a special Judges Citation for Innovation in Print for their Blacklight Dimensional Mail for the Hartford. In addition to the Judges Citation, Rodgers Townsend received 10 first place awards, 8 second place and 8 third place.

“In one of the most important direct marketing award events in the U.S., it’s great to see how our work stacks up against our esteemed competitors,” said Katie McGrath, Executive Director of Rodgers Townsend. “We’re proud to work with such great client partners to make this incredible work.”

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About Rodgers Townsend:

Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, digital, social, direct/one-to-one marketing and design services to a wide range of clients both nationally and regionally.

Current clients include: AT&T, The Black Rep, The Donald Danforth Plant Science Center, Enterprise Holdings, Great Circle, The Hartford, Luxco Brands, Missouri Baptist Medical Center, St. Louis University, Spectrum Brands and United Van Lines.

Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About CADM:

Since 1955, the Chicago Association of Direct Marketing has been a response marketing resource for marketers in the Midwest. We bring together professionals in the areas of direct mail, mobile marketing, digital marketing, social marketing, marketing analytics, response generation and more.

Rodgers Townsend Wins Best of Show at St. Louis ADDY Awards

Rodgers Townsend, a St. Louis full-service advertising agency, was the most awarded agency at the St. Louis Advertising Club’s ADDY Awards in February, including winning Best of Show for the Everclear MakeItYourOwn.com website.

In addition to the Best of Show, Rodgers Townsend received two Judges Citations for the AT&T Toggle Phone Case and the Rebel Yell distributor kit, and 10 gold ADDY Awards for work on AT&T, The Black Rep, Cutter Insect Repellent, Everclear, Rebel Yell, Lewis Osterweis and The Hartford. The agency won an additional 24 Silver ADDY Awards in various categories, by far the most of any agency.

“In one of the more hotly-contested shows in a long time, full of great creative, we’re incredibly proud to have work recognized for nine of our clients-big and small, local and national,” said Michael McCormick, Chief Creative Officer.

McCormick said the agency’s dedication is what helped the Everclear website win the highest honors at the show. “Even our team’s approach was on strategy for a site called MakeItYourOwn.com. Our guys cared for every word, crafted every cocktail, even shot every photo themselves. A true labor of love and a fitting way to reintroduce Everclear to the world.”

Everclear final

About Rodgers Townsend:

Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, digital, social and direct/one-to-one marketing, and design services to a wide range of clients both nationally and regionally.

Current clients include: AT&T, The Black Rep, The Donald Danforth Plant Science Center, Enterprise Holdings, Great Circle, The Hartford, Luxco Brands, Missouri Baptist Medical Center, St. Louis University, Spectrum Brands and United Van Lines.

Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About the ADDY Awards:

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.