Posts Tagged: Awards

Rodgers Townsend News / Views


MAGIC HOUSE TV WINS NATIONAL RECOGNITION

FOR IMMEDIATE RELEASE

June 22, 2017

MAGIC HOUSE TV CAMPAIGN WINS NATIONAL RECOGNITION
St. Louis Children’s Museum’s “Remember to Play” Campaign, Created in Partnership with Rodgers Townsend and Bruton Stroube Studios, Receives National Silver ADDY

ST LOUIS (June 22, 2017) – The Magic House, St. Louis Children’s Museum’s “Remember to Play” TV campaign recently received a National Silver ADDY from the American Advertising Federation, the industry’s largest and most representative competition. With over 40,000 entries nationally, the “Remember to Play” campaign was recognized as the only Silver winner in the Local Television Commercial :60 Seconds or More category.

The Magic House campaign was created in partnership with two of St. Louis’ most influential creative companies, Rodgers Townsend, who created the overall creative concept for “Remeber to Play,” and Bruton Stroube Studios, who produced it. The campaign shares a community-wide message stressing the importance of play.

“Play is an important part of child development; but today, children’s free and unstructured playtime is declining due to the demands of homework, extracurricular activities and hours of screen time,” said Beth Fitzgerald, President at The Magic House.  “As a children’s museum, we felt a responsibility to be an advocate for play and share this important message with families. The teams at Rodgers Townsend and Bruton Stroube Studios helped us bring our vision to life; to be one of the only local organizations recognized nationally for our efforts demonstrates the unsurpassed talent we have right here in our community.”

“We were delighted to represent St. Louis as the only local agency to win National ADDYs, but we’re most proud to help raise awareness of the importance of children learning through play in support of The Magic House, a great St. Louis organization,” stated Laura Duplain, VP/Account Director of Rodgers Townsend.

The “Remember to Play” campaign launched during the summer of 2016 and included messaging at The Magic House as well as on billboards, radio and television. A video appeared in movie theaters and was also accessible through a variety of social media sites.

Video Link: Remember to Play.

About Rodgers Townsend

Rodgers Townsend is a St. Louisbased integrated communications agency, expert at helping marketers achieve market share that far exceeds their share of voice. RT’s services are holistic in nature and tailored to meet each client’s need, with specialists in strategy and brand development; digital, traditional advertising and direct marketing; social media strategy and management; brand identity, sales support and employee engagement. Rodgers Townsend clients include: AT&T, the Donald Danforth Plant Science Center, Enterprise RentACar, Great Circle, The Hartford, LouFest, Luxco Spirits, Mayflower and United Van Lines, Missouri Baptist Medical Center, Saint Louis University, Scottrade and Spectrum Home and Garden and Pet Brands. Celebrating its 20th anniversary in 2016, RT is part of the Omnicom Global Agency Network. To learn more, visit RodgersTownsend.com.

About Bruton Stroube Studios

We are an independent studio of creative collaborators working together to create beautiful imagery through still photography and motion – all under one roof. We have a squadron of more than 30 full-time employees. Our 55,000 square foot work space was originally built in 1896 as a Beethoven Music Conservatory on the outskirts of downtown St. Louis. It houses three shooting spaces (each with a full kitchen), a retouching/3D department, five editing suites, audio engineering and custom composition, an entire floor dedicated to prop and wardrobe storage, and an Elton John-themed pinball machine. Check out what we make at BrutonStroube.com. 

The Magic House, St. Louis Children’s Museum

The Magic House is a not-for-profit participatory museum that provides hands-on learning experiences for children and families and encourages experimentation, creativity and the development of problem-solving skills within a place of beauty, wonder, joy and magic. Regular Museum admission is $11 per person. Children under the age of one are free.

The Magic House is located at 516 S. Kirkwood Road, one mile north of Highway 44 in historic downtown Kirkwood, Missouri. Summer hours are Monday through Thursday, 9:30 am to 5:30 pm; Friday, 9:30 am to 9:00 pm; Saturday, 9:30 am to 5:30 pm; and Sunday, 11:00 am to 5:30 pm. Parking is always free at The Magic House. For more information, please call 314.822.8900 or visit The Magic House online at www.magichouse.org.

#LearnToPlay #PlayToLearn #TheMagicHouse

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Black Rep Posters

Rodgers Townsend brought home six awards from the National ADDYs, which took place this weekend at The Roosevelt in New Orleans. The awards stretched across four different clients in multiple categories.

The Black Rep Season 40 posters, pictured, were the most awarded, winning three Silvers across various categories. The Chevy Show poster series took home the Gold. Check out the full list below:

  • Chevy Show Poster Campaign – Gold
  • The Black Rep, Miss Julie Poster – Silver
  • The Black Rep Poster Campaign – Silver
  • The Black Rep Poster Campaign – Silver
  • Magic House TV Spot – Silver
  • The Hartford Brad Snyder Video – Silver

“Very proud that six of our favorite St. Louis creations paddled down river to shine in New Orleans,” said Michael McCormick, chief creative officer. “And some of our favorite people were there to soak it in.”

Rodgers Townsend creatives Angela Bode and Erin Holcomb have won the U.S. Cannes Young Lions cyber competition. Out of all U.S. entries, Bode and Holcomb took the prize in the cyber category and will be representing Team USA at the 64th Annual Cannes Lions International Festival of Creativity in June. 

The team was tasked with creating an innovative campaign for Brave Beginnings, a program that provides healthcare professionals with life-saving neonatal equipment for premature babies within the U.S.

To check out their winning entry, click here.

“One of the proudest achievements we’ve ever announced. These two are ferociously talented and proof that a roar can be heard from anywhere,” said Michael McCormick, chief creative officer at Rodgers Townsend.

The Cannes Young Lions awards celebrates the next generation of creative stars, and highlights some of the best talent in advertising. To view the full list of winners, click here.   

RT brings home 13 District ADDY Awards

Today we’ve been honored with 3 Golds, 9 Silvers and 1 Judges’ Special Citation in the District 9 ADDY Awards. The awards span across 5 clients—local as well as national. Here’s the complete list:

 

Gold:

The Black Rep – Miss Julie – Poster

The Black Rep – The Black Rep Poster Campaign

Museum of Transportation – Chevy Show Poster Campaign

 

Silver:

AT&T – #AgilityIs Integrated Campaign

The Black Rep – Lines In The Dust – Poster

The Black Rep – Seven Guitars – Poster

The Black Rep – The Black Rep Poster Campaign – Illustration Series

The Hartford – Brad Snyder Video

The Magic House – Magic House TV

 

Judge’s Citation:

Museum of Transportation – Chevy Show Poster Campaign

 

Thanks to our clients who empower us to do our best work every year. Next up: Nationals.

Presos, Panels and Plexi

ADDY Week is our annual rite of self-congratulation, and self-evaluation.

It also serves as a demarcation point from one year to the next—and sometimes in our business, from one era to the next. ADDY Week is always cause to stop and reflect, which none of us seem to have enough time for anymore. It’s also a time to renew old acquaintances, see new possibilities and form new alliances.

This year, I was honored to present at the ADDY Student night, where I did my best to convince them that a life in advertising can lead to happiness, and that the qualities that help you succeed in advertising can lead to a fulfilling life beyond it. Though I can’t be sure I was convincing to them, talking with our next generation convinced me the future is in good hands.

The topical panels that followed over the next three days were insightful and motivating as well, and the many RTers who participated got as much as they gave. Anyone attending those sessions had to have come away thinking there’s work to be done, both in St. Louis and in our industry, and that advertising and marketing continue to offer limitless possibilities to those who are willing to work for it. It’s interesting to note that just this week in Money Magazine online, Mark Cuban said, “In ten years a new skill will be more in demand than it ever has been: creative thinking.”

The highlight, of course, was the ADDY Awards ceremony, which was held this year at the spectacular Bissinger’s Caramel Room—itself a testament to creativity and rejuvenation. Socializing on their spectacular outdoor deck with February temperatures in the 60s, it seemed the gods were indeed favoring our passionate pursuit of the coveted plexiglas idols.

Congratulations to all of the other winners, and to the breadth of work recognized. In our case, our 24 Golds, 19 Silvers, 2 Best of Shows and a Special Judges Citation represented clients including AT&T, Black Flag, The Black Rep, Cutter Insect Repellent, Everclear, LouFest, The Hartford, the Magic House, Museum of Transportation, Rebel Yell Bourbon, Saint Louis University, Scottrade and Spectracide Bug Stop. Most importantly, this recognition is testament to those special bonds between client and agency that nurture and nourish great work.

To all of the Ad Club people who worked long and lovingly to pull it together – you more than hit your mark. And the rest of us leave this glorious week behind more inspired, more determined, and more certain than ever that this is the only profession we want to make our own.

 

RT wins Gold and Silver Graphis awards

We’re proud to announce we’ve been recognized in the Graphis Advertising Annual 2017, with 1 Gold and 4 Silver awards across three different clients. Our “Cork” video for The Hartford took home gold, and these four pieces took home silver:

The Hartford “Skinny Jeans”
The Hartford “Extra Zero”
Discover Pearl Series
Spectracide “Bug Stop”

Check out all of the awarded work here.

Rodgers Townsend Wins Grand Prize at 2015 ANA

Rodgers Townsend, St. Louis’s largest, full-service advertising agency, took home the Print Grand Prize at last night’s ANA’s Multicultural Marketing & Diversity Excellence Awards, which recognizes marketers that produced industry-leading multicultural advertising campaigns between June 2014 and June 2015. Grand prize winners across ten different categories were announced at a ceremony during the ANA’s 17th Annual Multicultural Marketing & Diversity Conference, November 8-10 in Miami Beach, FL.

Rodgers Townsend earned top honors in the Print Category for the agency’s campaign for The Black Rep, the largest professional African American theatre company in the nation and largest performing arts organization in Missouri.

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

To learn more about the conference and the other winners, click here.

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BlackRep_OnceOnThisIsland[1]

BlackRep_PaulRobeson[1]

BlackRep_Purlie[1]

BlackRep_RaisinInTheSun[1]

Rodgers Townsend Most Awarded Agency at Chicago Association of Direct Marketing Tempo Awards

The Chicago Association of Direct Marketing (CADM) Tempo Awards is a Midwest award competition recognizing stellar work in direct, digital, mobile and social media marketing.

This year, Rodgers Townsend, based in St. Louis, took home the lion’s share of awards from the Chicago show. Rodgers Townsend took home a total of 26 Tempo Awards, half of the 52 total awards given at the award ceremony. Other agencies awarded that evening include FCB, Ogilvy and Havas Worldwide.

Rodgers Townsend received a special Judges Citation for Innovation in Print for their Blacklight Dimensional Mail for the Hartford. In addition to the Judges Citation, Rodgers Townsend received 10 first place awards, 8 second place and 8 third place.

“In one of the most important direct marketing award events in the U.S., it’s great to see how our work stacks up against our esteemed competitors,” said Katie McGrath, Executive Director of Rodgers Townsend. “We’re proud to work with such great client partners to make this incredible work.”

CADM_image 2

About Rodgers Townsend:

Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, digital, social, direct/one-to-one marketing and design services to a wide range of clients both nationally and regionally.

Current clients include: AT&T, The Black Rep, The Donald Danforth Plant Science Center, Enterprise Holdings, Great Circle, The Hartford, Luxco Brands, Missouri Baptist Medical Center, St. Louis University, Spectrum Brands and United Van Lines.

Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About CADM:

Since 1955, the Chicago Association of Direct Marketing has been a response marketing resource for marketers in the Midwest. We bring together professionals in the areas of direct mail, mobile marketing, digital marketing, social marketing, marketing analytics, response generation and more.

Rodgers Townsend Wins Best of Show at St. Louis ADDY Awards

Rodgers Townsend, a St. Louis full-service advertising agency, was the most awarded agency at the St. Louis Advertising Club’s ADDY Awards in February, including winning Best of Show for the Everclear MakeItYourOwn.com website.

In addition to the Best of Show, Rodgers Townsend received two Judges Citations for the AT&T Toggle Phone Case and the Rebel Yell distributor kit, and 10 gold ADDY Awards for work on AT&T, The Black Rep, Cutter Insect Repellent, Everclear, Rebel Yell, Lewis Osterweis and The Hartford. The agency won an additional 24 Silver ADDY Awards in various categories, by far the most of any agency.

“In one of the more hotly-contested shows in a long time, full of great creative, we’re incredibly proud to have work recognized for nine of our clients-big and small, local and national,” said Michael McCormick, Chief Creative Officer.

McCormick said the agency’s dedication is what helped the Everclear website win the highest honors at the show. “Even our team’s approach was on strategy for a site called MakeItYourOwn.com. Our guys cared for every word, crafted every cocktail, even shot every photo themselves. A true labor of love and a fitting way to reintroduce Everclear to the world.”

Everclear final

About Rodgers Townsend:

Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, digital, social and direct/one-to-one marketing, and design services to a wide range of clients both nationally and regionally.

Current clients include: AT&T, The Black Rep, The Donald Danforth Plant Science Center, Enterprise Holdings, Great Circle, The Hartford, Luxco Brands, Missouri Baptist Medical Center, St. Louis University, Spectrum Brands and United Van Lines.

Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About the ADDY Awards:

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.