Rodgers Townsend, a St. Louis full-service advertising agency, was the most awarded agency at the St. Louis Advertising Club’s ADDY Awards in February, including winning Best of Show for the Everclear MakeItYourOwn.com website.
In addition to the Best of Show, Rodgers Townsend received two Judges Citations for the AT&T Toggle Phone Case and the Rebel Yell distributor kit, and 10 gold ADDY Awards for work on AT&T, The Black Rep, Cutter Insect Repellent, Everclear, Rebel Yell, Lewis Osterweis and The Hartford. The agency won an additional 24 Silver ADDY Awards in various categories, by far the most of any agency.
“In one of the more hotly-contested shows in a long time, full of great creative, we’re incredibly proud to have work recognized for nine of our clients-big and small, local and national,” said Michael McCormick, Chief Creative Officer.
McCormick said the agency’s dedication is what helped the Everclear website win the highest honors at the show. “Even our team’s approach was on strategy for a site called MakeItYourOwn.com. Our guys cared for every word, crafted every cocktail, even shot every photo themselves. A true labor of love and a fitting way to reintroduce Everclear to the world.”
About Rodgers Townsend:
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, digital, social and direct/one-to-one marketing, and design services to a wide range of clients both nationally and regionally.
Current clients include: AT&T, The Black Rep, The Donald Danforth Plant Science Center, Enterprise Holdings, Great Circle, The Hartford, Luxco Brands, Missouri Baptist Medical Center, St. Louis University, Spectrum Brands and United Van Lines.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About the ADDY Awards:
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.