Recently, men have been poorly portrayed in the media, but it's not a topic you'll hear much about.

You know you've seen the commercial: A strong, intelligent woman saves some poor sap from whining more about his head cold with <insert medication here>.

When you see ads targeting women (or watch any new sitcom), showcasing an inferior man is becoming an increasingly popular tactic.  That's fine by me.  But now, this tactic is bleeding through to media aimed at men and it's starting to leave me with a sour taste.

The most recent campaign to exemplify this is the new Dr. Pepper 10 campaign. Dr. Pepper has received a lot of flack over this campaign with people saying it's sexist towards women, but I argue that it's actually offensive towards men.

It's offensive because this campaign is working under the assumption that as men, we will drink anything we are told is "manly." While Pepsi Max and Coke Zero are examples of this, they aren't as blatantly "macho."  Do we need the word "diet" eliminated, complete with a gunmetal colored can? Do we really need to be told "Not For Women" to know it's okay for us to drink it?  I would hope not.